KFC’s new hen sandwich
KFC is beginning off 2021 by coming into the hen sandwich wars.
The newest menu addition from the Yum Manufacturers chain will exchange the Crispy Colonel sandwich in an effort to realize an edge over its rivals.
The competition kicked off greater than a yr in the past with the launch of Popeyes’ model of the traditional merchandise, which has crispy hen on a buttery brioche bun with both mayo or spicy Cajun sauce. Since its debut, the sandwich has helped spur double-digit same-store gross sales progress for the Restaurant Manufacturers Worldwide chain each quarter.
McDonald’s will step into the ring subsequent month. All try to steal a number of the momentum Chick-fil-A has seen in recent times because it grew to become the third-largest restaurant chain by gross sales, behind McDonald’s and Starbucks.
Beginning Thursday, KFC’s sandwich is on the market in choose eating places in Chicago, Kansas Metropolis, St. Louis, San Francisco, Seattle, Portland, Oregon, Louisville, Kentucky, Sacramento, California, and Tulsa, Oklahoma. By the top of February, it is going to be accessible nationwide in all 4,000 of KFC’s U.S. eating places. McDonald’s three hen sandwiches will debut Feb. 24 throughout the U.S.
Within the spring, KFC examined the sandwich in Orlando, Florida, and the merchandise almost doubled its unique gross sales projections.
“Many purchasers hadn’t thought of KFC as part of the hen sandwich dialog, however anybody who tastes this sandwich will know, definitely, that we’re enjoying to win,” mentioned Andrea Zahumensky, chief advertising officer of KFC U.S.
The sandwich consists of a quarter-pound hen breast filet that is been double breaded, a toasted brioche bun, pickles and both mayo or spicy sauce. KFC’s model is comparable in substances to these of Popeyes, McDonald’s and Chick-fil-A. All of them use a breaded filet, brioche bun and pickles. The first distinction is the breading and frying methodology, which have an effect on texture and taste.
Shares of Yum, which has a market worth of $31.8 billion, have risen 3% within the final yr. Whereas KFC, Pizza Hut and Taco Bell have recovered rapidly within the U.S., its worldwide places have taken longer to bounce again from the coronavirus pandemic.